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Case 01 · Digital platformOwn operating business · end-to-end delivery · 2025

Candle Story Business Platform

A unified platform combining a public website, B2B/B2C commerce, online payments and role-specific internal workspaces.

Pavel's role: Business & Solution Architect, end-to-end delivery

§ Evidence

15 min
corporate order handling, down from ~2 hours
1 funnel
marketing attribution from first touch to paid order

§ How it works

The solution was designed as an operating platform rather than a separate website and back-office toolset. Corporate enquiries that previously took around two hours of manual quoting and re-keying are now processed in about fifteen minutes. Retail customers received a self-service account with live order-status tracking. Marketing gained end-to-end attribution from first touch to paid order, and the owner works from company-wide figures that show where to invest next instead of reconciling separate reports.

Evidence boundary

Operational results are measured directly because the platform is built and operated in-house. Revenue, order volume and customer numbers remain commercially confidential.

Fig. 03PLATFORM SCREENS
05 views

Real screens from the Candle Story platform.

01STOREFRONT
Public storefront hero
Public storefront hero
Editorial serif hero for retail, wholesale and corporate buyers.
02STOREFRONT · CATALOG
Signature product selection
Signature product selection
A photo-led catalog surface for candles, gift sets and home fragrance.
03STOREFRONT · PRODUCT
Product detail and scent notes
Product detail and scent notes
Product story, fragrance notes and purchase options on one editorial page.
04ADMIN · OVERVIEW
Read-only operator overview
Read-only operator overview
Store activity and merchandising health presented in one workspace.
05ADMIN · JOURNAL
Editorial journal workspace
Editorial journal workspace
Published stories, drafts and homepage features managed alongside commerce.